Getting the word out about your website is a huge challenge in the college media world. Part of the problem is that traditional promotional activities don't necessarily target your website's audience.

When I think of promotions, I think of contests, giveaways, and most of all, posters. Yearbooks coming in? Make a poster! Student government elections coming up? Make a poster! Cool videos on the website? Make a... poster?!?

I received some emails a few weeks ago with comments on our new site design at the Washburn Review. All I did was work on a new template for our site--mostly CSS editing. No changes to the backend (aka still with CP4).

My adviser posted a link on the CMA listserv to show off what we've been working on, and she forwarded me a few of the emails: